I design logos and brand identity systems for founders and small teams who need more than a nice looking mark. Just identity work that holds up everywhere it's used.
I'm John Anyanwu, a freelance logo and brand identity designer based in Nigeria. I help founders and small teams find a visual identity that actually says something.
Every project starts with the same question: what does this business need people to feel the moment they see it. A good share of my recent work has been with real estate and property brands, though the same process applies to any industry.
Pick one, pick all, either way your brand leaves with a system that works.
A distinctive, versatile mark built to work at any size, from a favicon to a storefront sign.
Logo, colour palette, typography, and layout principles that work together as one coherent system.
A clear reference document so your team or any future designer can apply the brand correctly.
Modernising an existing identity without losing the recognition you've already built.
From capital groups to waterfront realty, no two clients are the same.
Logo lockups, colour palette, and a full typography system.
One core mark, recoloured across three sub-brand divisions.
Logo mark, colour palette, and typography for a coastal brand.
A redesigned mark plus a full brand guideline system.
A clear, three step process from first call to final files.
We talk through your business, your audience, and what the identity needs to communicate before anything gets drawn.
Concepts, refinement, and a full identity system built to hold up anywhere it is used.
Final files in every format you need, plus a style guide so the brand stays consistent after I'm done.
Draft quotes below, worth confirming the exact wording with each client before publishing.
"John didn't just hand us a logo, he gave us a full system we could hand to any printer or developer and know it would look right."
"We wanted the brand to feel like the waterfront properties we sell. John got that immediately, and the whole kit delivers exactly that feeling."
"The new Axis mark still feels like us, just sharper. John explained every decision, which made trusting the redesign easy."
Benchmarked against current freelance logo and brand identity rates.
Everything you need to know before we start building your brand.
I design primarily in Adobe Illustrator and Photoshop, with brand kits delivered as editable source files plus print and web ready exports.
A logo alone usually takes 5 to 7 days. A full brand identity system, including the style guide, typically takes 10 to 14 days depending on how many revision rounds we go through.
Logo only projects include two rounds of revisions. Full brand identity packages include unlimited revisions until you're happy with the direction.
You'll get your final logo and brand assets in PNG, SVG, and PDF formats, plus a PDF style guide with the full brand identity package.
Yes. I work with clients worldwide, and all communication and file delivery happens remotely.
Projects are booked and paid through Upwork, which keeps the work protected for both of us.
Whether you're just starting out or refreshing something that already exists, let's have a real conversation about what your business needs to look like.
johnmunachi09@gmail.com
AMJ Studio